How To Sell Land Really Fast
So, you purchased a property, and you need to know how to get enough eyeballs on this property to convert to a sale. I will walk you through exactly how we structure these deals with all the details to make people say, “Yeah, I absolutely want to purchase this!” This was inspired by a question from one of my followers. So, if you have questions about the land investment business, drop those in the comments or text them to me at 440-567-6040. We’re going to answer your questions for you. But now let’s get into how to structure a listing to sell your property super-fast.
How To Structure Your Listing
Let’s say you’ve purchased a property and are getting ready to list it for sale. What details and proof are standard practice to put in the listing? This is a great question that comes up a lot. Buyers really want to know all the details of a property. There are several ways to structure a listing, because every property is different. For whatever property you're selling, you want to share all the upside and a little bit of the downside. Your potential buyer needs to know precisely what they're getting into, but you have to make it sound appealing all around. So if power lines are going across the property, that's absolutely a positive, and you want to note that in the details. But if you're selling a property for $1,000 to $2,000, you're working on a slim margin. When it's all said and done, you’ll only make around $500 on this property. Now $500 is a cool, quick flip. But it's not enough to be worth exhausting all your energy and resources. You shouldn’t spend tons of time finding every last detail for a $500 conversion.
So on these cheaper properties, here's exactly what you do. First, find the main details like parcel number, legal description, and GPS coordinates. Then take the coordinates and put them into Google Earth and get the satellite view. This will drop a pin on the property. Boom, grab a screenshot, and crop it so it looks nice. Next, scroll around the area to see what amenities are nearby. Check for national forests, lakes with fishing, hunting areas, any kind of recreational stuff. Also find out whatrestaurants, shops, and grocery stores are nearby. Then move to street view on Google Maps. Now, typically Google Earth does not drive past these cheap, off-grid lots, but there's usually a highway within a half-mile. Look for another property close by, you might be able to get a view of your lot. Again, try to grab a couple of screenshots.
Compile The Info You’ve Gathered For An Amazing Listing
Now you can write the description. Place the description on top of the advertisement piece. First you want to include the size of the property and the county, then place a couple of pictures, probably the satellite image and the ground or street view. Then you want to get into a deeper description. So for example you could say, “This is a one-acre lot in Valencia County, New Mexico. Offering this property on seller financing, $50 down, $50 a month for 36 months.” Then list the parcel number, the legal description, and the GPS coordinates. Then you could place a “Buy It Now!” button or link. Next, list the nearby amenities you looked up earlier. When people see that your property is incredibly affordable, there's a lot of cool stuff in the area, and there’s an easy way to buy immediately, they will click your button or link, and boom, you’ve made a sale.
Often, buyers have questions about a property that are beyond what you can answer. So if a buyer wants to know what size building they can build on this lot or what house dimensions are allowed in this area, tell them to reach out to the county. The county office can give them full details. Just let them know you don't want to mislead them about what they can or cannot do with this property. You can direct them to call the assessor's office, treasurer's office, or building department. Then you can also remind them they’re getting a great deal, well below market value, and it's highly affordable. But with that price, if they want to know every nitty-gritty detail, they will have to do a little more research on their own. And it’s totally legal for you to leave that up to the buyer.
Save Your Energy For Bigger Deals
But what about a higher-end property? Well, you want to do a little more homework and give additional details to the buyer. Let's say we're doing deals around $20,000 and above. You might even consider this on $5,000 deals, but just feel out the situation. Now you want to capture all the details because you stand to make a way bigger profit. So that's when you're going to find out who supplies the power in the area and who is the utility company, find whatever extra information you want to add to make the property stand out. Create a great ad piece. You’re investing your time to make a big profit. The extra time is totally worth it for that check! With a bigger deal, you could always consider handing it over to a real estate agent. They put it on the MLS and do the legwork for you. They’ll usually charge seven to ten percent of the overall price, but there's plenty of meat on the deal, so you're good to go.
Wrapping Up
So, to recap, when you write your listings, you want to give a lot of the upside and a little bit of the downside, be completely transparent. But you don't need to provide every tiny detail about the property because it creates too many questions. You don’t want to exhaust your energy and resources and burn out over $500. Now on bigger margin deals, by all means, do the back and forth with buyers and get that property to the finish line for a fat check.
Check out my YouTube channel if you’re interested in more land investing tips. Also, if you have any questions about the land investing business and need some coaching, shoot me an EMAIL or check out landflippingmichael.com. Then, we can see if we are a right fit for each other and lock you in for a coaching call.
